Currency Data

your reports will never work. Tap into lead scoring, grading, and timely but tailored lead assignment.

2. Fix broken data
Campaigns and Salesforce Lead Source data must be reliable, with consistent values, campaign tracking, best practice segmentation, and reliable Campaign Member Statuses.

3 ...

Review your key email metrics such as the open rate of the permission pass email, click-through rate, and confirmation rate aka the number of recipients who completed the confirmation process.
Analyse the data by looking at engagement patterns. Which buy data for telemarketing segments responded ...

In a recent ‘State of Marketing Report’, Salesforce found that implementing and leveraging artificial intelligence (AI) is both the top priority and biggest challenge for marketers. So how does Salesforce use AI to support customers, and are you keeping up?


Chris Thompson
Chris Thompson

4 mins ...

Assuming you don’t encounter any issues with authorising your accounts or getting to grips with creating ad audiences, that’s all there is to it! Of course, if you do get stuck at any point, you can contact MarCloud for technical support.

No doubt, the focus on advertising will only increase in the ...

According to the latest Salesforce State of Marketing Report, advertising spend has jumped 3% for B2B marketers and 4% for B2C marketers since 2022. What isn’t clear from the report is how many of these marketers are tapping into Marketing Cloud Advertising for centralising their campaigns. If they ...

We’ve all been there: running marketing and advertising activities across multiple channels, each one storing contact data and analytics in siloes. Combining disparate data is a headache, with only 31% of marketers fully satisfied with their ability to unify customer data sources, according to the ...

We’ve all been there: running marketing and advertising activities across multiple channels, each one storing contact data and analytics in siloes. Combining disparate data is a headache, with only 31% of marketers fully satisfied with their ability to unify customer data sources, according to the ...

Data Extract
As the name suggests, this activity extracts the data from your chosen source within Marketing Cloud Engagement and creates it in a new file. It can also transform file formats. For example, from an XML to a comma-delimited file.

You might use this activity to extract data into a new ...

Human oversight: Salesforce encourages human oversight in the content creation process. Marketers can review, edit, and approve AI-generated content before it is published, ensuring that it meets their standards and is accurate.
Adherence to copyright laws: Salesforce is committed to ethical AI ...

According to the latest Salesforce State of Marketing Report, advertising spend has jumped 3% for B2B marketers and 4% for B2C marketers since 2022. What isn’t clear from the report is how many of these marketers are tapping into Marketing Cloud Advertising for centralising their campaigns. If they ...