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Top 3 text marketing predictions for 2024
Ecommerce is constantly evolving and adapting to changing consumer habits and preferences. The move toward SMS marketing is already shaking things up, but we wanted to hear from the experts about exactly what we can expect this year.

The most unanimous ...

This metric is helpful in determining how engaging your emails are, the effectiveness of your subject lines, and the type of content that resonates with your audience.

To calculate the open rate, you simply divide the number of subscribers who opened the email by the total number of subscribers the ...

3. Cookie management
Cookies play a crucial role in ecommerce analytics and user tracking. Integrate user-friendly consent management tools that allow individuals to review and modify their preferences easily.

This ensures a transparent and user-centric approach to data handling.

Do's and don'ts ...

This CRO test resulted in a 16% increase in orders.

Crown & Paw homepage headline test ideas
6. Live chat
Another CRO test you could try is adding a live chat option to your ecommerce store. This helps make the customers feel welcomed and supported.

They’ll feel that they can easily get answers to ...

How can businesses get started with text message marketing?
To get started with text message marketing, you should first choose a reputable text message marketing platform or text message marketing software provider. Next, you should build a subscriber list by collecting phone numbers on sign-up ...

Bukvybag successful marketing experiment example
Variant A: “Stand out from the crowd with our fashion-forward and unique bags”

Bukvybag successful marketing experiment example
Variant B: “Discover the ultimate travel companion that combines style and functionality”

Bukvybag successful marketing ...

A/B testing pop-up offer
After comparing the two variants against each other for 40 days, they saw that 15% more visitors signed up for the second version (10% off) compared to the first one.

It was clearly the winner.

4. Test the look of your popup
Zooshoo has been using OptiMonk for several ...

You can use this method to establish a certain image for your brand and make your customers feel that they can trust you. Then, when they’re looking for the best deals in the future, they’ll buy from you rather than from your competitors.

For instance, you could try out the buy-one-get-one (BOGO ...

The challenges of crafting high-converting Facebook ad campaigns
The challenges of crafting high-converting Facebook ad campaigns
Imagine this:

Your potential customers are living their everyday lives; perhaps they’re standing in line somewhere. Since they have a few spare minutes, they decide to ...

In this article, we’ll cover what mobile popups are (and what Google has to say about them), provide examples, and explain how you can design your own.

Let’s get down to it!

Shortcuts
What is a mobile pop up?
7 best practices for designing popups for mobile devices
9 examples of effective mobile ...