Currency Data

If you have interesting content on your site, put it on social media. A post is very likely to be shared organically and increase your clientele. In addition, social interactions are also considered by Google, which will be able to better define the relevance and quality of your content.

What to do ...

The company that invests in a marketing automation tool must be able to follow all the phases of the buyer's journey (also called customer journey) of its customer, from the phase of "attraction" of external users, to the phase of "conversion" into customers.

Having all the marketing data and ...

Step 5: Build a Content Marketing Strategy
Now that you have created the content, you need to publish it where your potential customers will see it, to find answers to their problems.
The places are always the same: LinkedIn, YouTube, industry forums, etc.
You need to develop a distribution strategy ...

Many companies, until a moment before hesitant and undecided about the development of their digital channels, have taken the challenge and given a vigorous boost, improving websites, starting content marketing campaigns, opening e-commerce.

How has your work changed during this period? Have you ...

Once you have filled out the form and sent your registration data, a feedback email will open (so-called thank you page ) that confirms the user's registration and thanks them. On this page you can insert a notification system, such as a CTA that invites you to insert the event into your calendar ...

The editorial plan is good, the employee advocacy is good, but a little advertising doesn't hurt.

It used to be said that advertising on LinkedIn was out of the question and that the costs were prohibitive.
Let's just say that's not true .

Read also " How to use LinkedIn Ads for B2B marketing ...

Also read How to Create an Effective Lead Nurturing Campaign to find out more.

Lead scoring (Score)
But if you already have a large number of leads coming in through your website, how will you know who to contact first? Who to prioritize?

Lead Scoring is a technique used to give each lead a score ...

Let’s say you need to test four different pieces of content on a page. With adaptive testing, traffic is initially split evenly across the four pieces.
As HubSpot learns how users behave, it automatically adjusts traffic so that the best-performing pieces of content are shown more.

Advantages over ...

7. Finally the Evangelist (or Ambassador)
"Evangelists" are those contacts who become advocates and promoters of your business. They may bring you new business, but they will still be among your best customers.

This process, apparently simple and linear, hides a large number of pitfalls ...

Website and landing page are not alternatives, they simply have different functions
The site is your home, your proprietary environment (unlike social media, continually at the mercy of the tides of their creators and managers), the launching pad for every communication with your audience. The ...