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This step is essential for entrepreneurs to understand the macro and micro environment in which their businesses operate, helping with decision-making and the way in which they will guide the company's steps.

Despite its importance, many entrepreneurs start businesses without doing this analysis ...

Have you ever wondered how big brands are able to reach their target audience so effectively online? The answer lies in online advertising, a powerful digital marketing tool that has revolutionized the way businesses connect with consumers. In this article, we’ll explore the ins and outs of online ...

In today’s fast-paced, competitive business world, where companies struggle to stand out amid fierce competition, having a clear understanding of what they do is no longer enough. It’s essential that organizations also deeply understand why they do what they do. This is where Simon Sinek’s Golden ...

Ana Castela, known as the "Boiadeira" of sertanejo music, not only dominated the stage in 2024, but also consolidated her presence as an advertising phenomenon. Her authenticity and closeness to the public made her one of the most sought-after personalities by brands in Brazil. In this article, we ...

One of the most talked about topics in recent years, and one that is gaining more and more traction in the IT world, is the Internet of Things (IoT). Gartner, a global technology research company, for example, predicts 20.4 billion devices connected to the web, within the concept of IoT, by 2020 ...

If there is one common headache for IT directors around the world, it is the constant pressure for strategies to reduce IT costs. The market demands digital transformation in companies, and competition is increasingly focused on performance and cost efficiency.

But is it possible to turn this ...

Choosing a server for a company involves several scenarios and questions. On the one hand, the possibility of having a dedicated server , with more security and better performance. On the other, having a shared service (or in the cloud ) and optimizing costs.

Neither choice is wrong. What you ...

The General Data Protection Law (LGPD) was created almost a year ago. However, only 37% of small and medium-sized businesses (SMBs) consider themselves to be within the rules. This is what a survey conducted by Capterra indicates . In other words, seven out of every ten SMBs have some type of ...

When it comes to your business, you need more than just an IT vendor for your IT needs - you need an IT partner.

An IT partner who can help you navigate the complex world of technology and find the solutions that best fit your business needs; an IT partner who is there to help you solve problems ...

If you’re looking for a dedicated server, one of the most important decisions you’ll need to make is which storage technology to use. HDD, SSD, and NVMe are the three most common storage technologies for dedicated/bare metal servers. Each has its own advantages and disadvantages, and the right ...