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Marketers should focus on the key performance indicators (KPIs) for their campaign objective.

For example, if your campaign is designed to convince existing customers to upgrade their subscription, the most relevant email KPIs are open rate, click rate, conversion rate and ROI. However, if your ...

A typical feedback loop can be roughly divided into four phases. In each phase, you have a different goal in mind and should involve key decision-makers from the areas of customer service , product development, data analysis, marketing and sales.

Phase 1: Collecting feedback
A feedback loop begins ...

An incredible 100 million subscribers follow the Swede Felix Kjellberg alias Pewdiepie on YouTube . The YouTube gamer plays video games, records himself doing so and comments on the gameplay. He then puts the video online. And it pays off - according to the wealth magazine, his estimated wealth is ...

However, AI technology does not allow us to do magic at the push of a button, as many people seem to assume. According to a comprehensive survey of more than 1,000 B2B marketing professionals, 54 percent of those who do not use AI tools have not received any training on AI or do not understand the ...

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Provide information about your business, including name, website, industry, and company size.
Upload high-quality images
Insert a professional company logo in good quality (300 x 300 pixels).
Upload an attractive cover photo that reflects your brand ...

For over a year now, the software manufacturer DATEV has been running a project that focuses on corporate influencers. The aim is to increase the credibility and reach of brand ambassadors.
Christian Buggisch, Head of Corporate Communications at DATEV, will tell us about the ambassador program in ...

The number of webinars has increased significantly in recent months due to corona. Unfortunately, this has not necessarily made them more exciting. Hours of frontal entertainment was not fun at school and is not more interesting in everyday working life. I think this can be done better and have ...

In many companies, there is a great deal of confusion when it comes to the terms brand ambassadors, job ambassadors or corporate influencers. In her new book, Kerstin Hoffmann explores the question of what is behind a brand ambassador and how companies use them in everyday life.

As an introductory ...

Extroverts are outward-looking, they value new experiences and need activity. They are attracted by attractive goals and the thrill of the unknown. Optimism and carefreeness are their trademarks. Their brains work quickly. They look for variety and take life easy. Their disposition ensures a ...

We read or hear this sentence every week in the specialist media and on LinkedIn. But don't be fooled. It's just an illusion that has little to do with reality. Unfortunately, repetition doesn't make a phrase - which is still empty - any truer.

If you want to make someone king, it should be your ...