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Customer reviews play an important role in your e-reputation . In fact, 87% of French people read customer reviews before making a purchasing decision and going to a store 1. Thus, online comments will directly impact your brand image and the sustainability of your business. You cannot ignore this ...

Customer reviews have become very important in the purchasing process because they have strong credibility with prospects. In fact, 88% of consumers trust online reviews as much as personal recommendations 1 .

The real estate sector is no exception to this rule and potential buyers research ...

Drive to store is a marketing concept that groups together communication actions seeking to generate traffic in stores . The objective is to develop the turnover of your points of sale by encouraging consumers to go there.

Drive-to-store strategies are booming and represent 66% of French retail ...

Reading, or even skimming, customer reviews is now part of how buyers choose a product or service. In fact, 90% of consumers are influenced by positive online reviews before making a purchase 1 .

This is especially true when choosing a personal service . Whether it is for childcare, cleaning for ...

Conclusion
As you will have seen, these four main areas remain a non-exhaustive list of the different actions to implement as part of your drive-to-store strategy . It is important to invest in this technique, especially as the end-of-year holidays approach in order to ensure good sales during this ...