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First of all, it is worth noting that Inlead understands that, in a competitive market, the right words make all the difference in the success of a digital marketing campaign . This is where sales copy comes in, a persuasive writing strategy that aims to attract, engage and convince the audience to ...

If you already have a website or are planning to have one, you've probably heard of WordPress, right?! It's a free and open content management system for the internet , used by 34% of the entire internet!

And so you can understand a little more why it is so loved by website developers, from small ...

Investing in Business Intelligence can be the key to boosting your sales machine. Want to know how? Stay with us in this post and we’ll explain it to you!

Sales team complaining about the quality of leads delivered by marketing? Or the marketing team claiming that they generated a volume of leads ...

We know that capturing qualified leads to achieve sales goals is a complex task. However, did you know that ICP can help promote greater business intelligence for your company?

ICP stands for Ideal Customer Profile. It is that perfect customer who is ready to seek the solution that your company ...

With the popularity of videos on the internet, companies are increasingly using the video tool in their marketing strategies.

But video production and video marketing are often misunderstood or undervalued. Many business owners and marketers still believe that video production is expensive and ...

The 8 Ps of digital marketing methodology was created in Brazil and is internationally recognized. It is increasingly spreading throughout the world, helping to guide internet professionals who intend to make the digital universe a source of investment. Its mechanism is simple, dynamic and highly ...

You must have seen the famous keywords in many texts on websites or even in scientific articles. Keywords are nothing more than essential words in a text. They are basically the main instrument of a search and can be terms composed of one or more terms. When performing a search on the internet ...

2020 年是一个不祥之年，新冠疫情席卷而来，彻底改变了商业格局。想象一下，在最初的几周里，营销经理和他们的团队之间必须进行多少次危机管理视频通话，试图决定他们应该发布什么信息（如果有的话）。许多人可能想知道他们是否应该宣传他们的业务。

是的，新冠疫情改变了商业世界的很多事情。大多数公司老板和营销人员不得不改变他们的广告方式。内容营销是新冠疫情期间企业发生改变的一个很好的例子。

重要的是不要忽视内容营销的力量。一项调查显示，内容营销的成本比外向型营销低 62%，但带来的潜在客户却是外向型营销的三倍多。这就是内容营销如此重要的原因。我们认为许多人会同意 ...

作为企业主，您总是在寻找新颖和创新的方式，让您的公司出现在潜在客户面前。您可能对不同类型的 SEO 服务了解很多，如果您经常听说基于位置的 SEO 的重要性，那么您肯定走在正确的轨道上！但这种策略到底是什么，您如何利用它为自己谋利？继续阅读以了解更多信息。

什么是基于位置的 SEO 以及它如何运作？
SEO，即搜索引擎优化，是企业主可能听说过的一个术语，但可能不知道它的具体含义。简而言之，SEO 是让您的网站尽可能地被 Go​​ogle 等搜索引擎看到的过程，以便您在搜索结果中排名更高并吸引更多访问者。

您可以使用多种不同的技术来提高您的 SEO 排名。有本地、区域、国家和国际 SEO ...

当企业考虑有效的营销时，重要的是要超越数字营销，考虑印刷营销材料。有效的印刷营销始于了解它们如何最有效以及它们为何能帮助您的业务。

为什么要使用印刷商业营销材料？
为潜在客户提供一套营销材料，让他们直观地、触觉地与您的品牌建立联系，这是商业营销的基本要素。这些定制印刷的营销材料代表您的品牌，讲述您的故事，并在您的业务和潜在客户之间建立视觉联系。如果没有它们，您将如何向目标受众传达您是谁、您做什么、您提供的产品以及您的品牌的清晰表现？

在我们竞争激烈的全球商业环境中，成功的营销和推广策略已经很难实现。如果没有有效的印刷营销，这些策略将无法实现 ...