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Another great SaaS marketing strategy for generating leads is to run joint marketing campaigns. Joint marketing campaigns involve two brands collaborating for marketing purposes.

This is also called affiliate marketing. In this type of marketing, it is not necessary for both partners to be from ...

The point is, no matter how great and accessible your content is, if it doesn’t reach the right audience, it’s useless. Identify your target audience—the people you hope will see and share your content—and make sure they see it. If it’s good enough, it will quickly gain traction.

Increase in ...

If the user leaves their email, a widget for collecting their date of birth will appear . We decided to single out this action as a separate step so as not to scare users away with a large number of fields to fill in and not to reduce conversion.

Next, those who indicated in the questionnaire that ...

And what happens if you do not comply with the GDPR? If this is noticed, you will either be given a warning or required to pay a fine of up to 20 million euros or 4% of the company's annual turnover.
How to protect yourself from fines for non-compliance with laws
First, add a privacy policy to the ...

Pros: Demio is accessible for attendees as it doesn’t force them to download software to enter the webinar room. In addition, it has a simple, intuitive interface that supports all event types including live events, event series, hybrid events, automated events, and recorded webinars.

Cons: Demio’s ...

Now what if you had to choose between the main street of a diverse town or a town of ideal customers? There are as many Google first pages as search queries out there. Your goal is to get on the first page for queries that your ideal customers are performing. By doing so, you get discovered by ...

Save time and money with these Google Ads optimizations
Whether you’re dealing with reduced bandwidth, a lower budget, or just looking for ways to get more out of your ad spend, these tips will help you to lower your Google Ads costs while maintaining top performance. We covered a lot, so let’s ...

With the onset of the pandemic, small businesses have been severely impacted across the globe. Shelter-in-place policies have put many at risk of permanently closing their doors, if they haven’t already done so. In Facebook’s most recent Global State of Small Business Report, about 25% of the 30,000 ...

Google can produce relevant results for even figurative language.

But, Google wasn’t just focused on keywords. The search giant also wanted to understand anchor text in hyperlinks, as well as groups of sites that link to each other (also known as SEO neighborhoods).

With all this in one algorithm ...

Informational email example
As you move your subscribers down your automated email funnel, you’ll want to show some proof that you’re worth their time. That’s when informational emails come in. (maybe complicated) offering, showcase how your pizza is made with love, or the clients that you’ve helped ...