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According to John Mueller , head of Google's search relations team:

A good link... what I mean is a good traditional link is someone who comes across your website and thinks it's a fantastic website and recommends it to other people with a link.

In other words, a good link is freely given and ...

Leveraging TikTok
Forget trendy dances and lip-syncing – the real magic of TikTok happens behind the scenes, where a mysterious algorithm judges the fate of your content. In this article, we are going to crack the code with a simple guide on how to use TikTok’s algorithm for SEO purposes. saudi ...

Actionable Knowledge Base SEO Tips to Get More Traffic
A well-crafted knowledge base is more than just a fantastic tool for customers who love to find answers independently. At the same time, by applying knowledge base SEO best practices you can attract new leads directly from search engines. By ...

Increase user engagement
Video content is easier to consume, which is why videos on platforms like YouTube, Instagram, and TikTok get billions of views each month.

To boost user engagement in your email campaign in 2024, make video one of the visual elements to include in your emails.

It could be ...

The simplest and most understandable formula is to think of SEO as a channel to cast a wider net and capture people who are higher up in the sales funnel. In this case, you present yourself as an expert, offer answers to questions, attract traffic for all types of searches (transactional or ...

transactional intent chart
Here you can see the inside of the new search intent model and how decisions are made. It is shown in a slightly simplified form.

The graph reads as follows:

On the ordinate axis are the most important characteristics for determining whether a keyword belongs to the ...

Golden premiere: On 5 December 2017, we held an award for the first time to honour the best B2B events in Austria.
Our goal? To give successful event management in the industry and B2B sector the shine it deserves. In the course of a celebratory gala night, the winners were of our first EVA Award at ...

The Viennese communications consultant Ivana Baric-Gaspar, founder of Keen Communication, talks about the criteria for successful content marketing, new tasks for PR managers, the storytelling competence of publishers and what companies have to do to cope with the exceedingly short attention span of ...

Humour ranks second to last among all the answer options offered. However, the fear of punchlines is not very comprehensible even for rather bulky goods such as control cabinets, energy terminals, servers or heat pumps. In the same study, 91 per cent of the 400 B2B decision-makers from IT or ...

Do you actually know when Chicken Curry Day is in this still-fresh year and when we can all look forward to Popcorn Day? No? You don't have to. But what you do need to know is: This year alone, there will be more than 500 theme days and B2B events like trade fairs that offer golden opportunities for ...