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Nowadays, it is very easy to reach users with online advertising. The problem is that these messages are increasingly ignored, thus becoming less and less effective. Reaching people vertically, from brand to potential customer, therefore becomes more difficult.

As mentioned, advertising can be ...

No. Zuckerberg and his company are not a non-profit organization , but a publicly traded company that makes money [a lot of money] by monetizing mostly through the advertising that is done internally: Facebook ADS.

So much so that, if I were malicious, I would almost think of a correlation between ...

First of all, it is important to note that there are two major channels for app distribution: the Google Play Store and the Apple App Store. Although together they can boast something like 6 million published apps, they are not the only ones. There are other app stores to consider due to their ...

That's right, the first step to get in touch with new Italian B2B companies and find new customers is to work on your own brand!

In the Italian B2B market, where competition is often represented by historic brands with decades – or even centuries – of tradition and corporate culture behind them ...

At this point, after having defined the importance of implementing demand generation strategies for B2B digital marketing, it is time to define the degree of audience engagement with the content produced by or about you.

For this purpose, the so-called AIDA model comes to our aid , a real “funnel ...

Email marketing is a powerful communication channel, but only a well-crafted strategy will make it work. Start with a quality mailing list.

In this post, we’ll explore how to use opt-in forms to collect email addresses, discuss the types of opt-in forms, and share some of the best tools you can use ...

According to Statista , these are the top reasons why your visitors add items to their cart but never complete the purchase:

The price is too high.
You do not deliver to their region.
They found a better offer.
Delivery is too slow or too expensive.
You don't offer their preferred payment method ...

尽管到目前为止，网站速度本身还不是谷歌 SEO 算法中的官方排名因素，但专家们已普遍宣称其对于良好 SEO 的重要性。谷歌计划于 2021 年 5 月发布Core Web Vitals更新，为Page Experience 信号添加 3 个新指标，网站速度正式成为排名因素。因此，现在许多网站管理员想知道这一变化会对 SEO 搜索产生什么直接影响。为了寻找这个问题的答案，我们求助于顶级 SEO 专家并组织了#SiteSpeedForSEO Twitter 聊天，Aleyda Solis ( @aleyda )、AJ Ghergich ( @SEO )、Craig Campbell ...