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Retargeting (or advertising retargeting ) is one of the most powerful techniques in digital marketing. It allows you to offer targeted advertising to Internet users who have already visited your site. How does it work? What are the steps to get started? With several examples and best practices ...

The term “Growth Hacking” was popularized in 2010 by Sean Ellis, a Californian marketer (ex-Dropbox), with the aim of helping start-ups grow quickly despite limited resources. This approach favors innovative and affordable techniques, unlike traditional marketing methods. Growth Hacking focuses on ...

Retargeting targets users who have already interacted with your brand (e.g., visited your site), to bring them back and convert them through personalized ads. Behavioral targeting , on the other hand , relies on users' browsing habits or interests, even if they haven't yet interacted with your brand ...

Retargeting professionals will tell you: emailing is THE ancestral channel when it comes to advertising retargeting. Even though this practice has existed for many years, it is still widely used. This is particularly the case in B2C, and more specifically in the Retail sector (you know, the famous ...

Based on the experience of many companies in the Silicon Valley B2B SaaS world, the Outbound Sales model has become increasingly widespread. One of the turning points was surely what Aaron Ross conveyed in his book Predictable Revenue about how he grew Salesforce by creating a predictable sales ...

You will carry out a prospecting campaign to get more people to send your Newsletter to. You will appoint a person or company that will dedicate 50 hours to generating these new contacts (which they will also use to arrange meetings with the most interested ones).

Let's say this costs €1000 and you ...

I have heard many times that “books should be articles, articles should be blogposts, and blogposts should be tweets.” I don’t know who or when it was said for the first time, but I agree in many cases.

Today's is probably a blog post that can be summed up in a short thread on X (formerly Twitter ...

Casper, a mattress retailer, is launching a social media campaign. For the target market, the campaign started with an audio playlist that helps them sleep better.

The best part of the campaign was that the brand launched the playlist on its Facebook page as a magical list of meditations and sleep ...

Harshita Rajoria Harshita Rajoria 7 min to read
Last updated: January 10, 2025
In an age where attention spans are decreasing and humans have a memory similar to that of goldfish, if your content is not interesting enough to keep visitors on your website, you will hardly see sales happening through ...

Building relationships with clients and other brands is key. You can do this by collaborating with them in small ways that show a sense of community to your audience. For example, you can collaborate with local brands if you're a makeup artist. This way, you can generate a lot of interaction while ...