Currency Data

In a previous article we talked about the 3 most damaging mistakes when it comes to link building to increase the authority and relevance of your page. Now, we want to focus on the practices that will really help you.

An effective link building strategy focuses on high-quality original content that ...

We recently taught you how to attract your Facebook fans to your website . With this, you have managed to have a constant flow of people interested in your products or services and you have also optimized the dissemination of your information. Now, the next step to take advantage of this social ...

Let's start with an analogy that has become so overused that it has almost become a cliché. A company is like a complicated piece of clockwork: for it to function properly, all areas need to do their job correctly. So far, nothing new.

But, with just a closer look, we can see that this explanation ...

Before we talk about how a call to action (CTA) can improve the results of your digital campaign, let’s take a step back and start by talking about what a CTA is.
A CTA is an image or a line of text that encourages your visitors, leads or customers to carry out a certain action. It is, as its name ...

With the rise of social media, the corporate website has taken a backseat for some companies. So much so that there are even companies that don't have one and have left Facebook to be the centre of their online presence. However, why do we say that the website is more important today than ever? Let ...

With the previous 2 steps you will have a defined process that will meet the requirements of the marketing and sales teams.

The next step is to create a true commitment between both teams to meet joint goals. In this agreement, the marketing department agrees to deliver a certain quantity and ...

What is the objective of your digital marketing campaign? This is the fundamental question you must ask yourself for any effort you are going to undertake. Before creating a content offer , uploading it to your website and promoting it on your digital platforms, you must be very clear about what you ...

After completing a well-planned digital campaign, you will begin to see results. At first, it will be just a few, but quickly your online sales will increase and all your efforts will pay off. Congratulations!

But even if your results are good and selling online becomes relevant for your company ...

One of the biggest advantages of digital marketing is that you have all the tools you need to have a constant flow of information. Whether you need a specific report or an analysis of your current strategy, the data coming from your digital platforms will always be up to date and relevant.

Why is ...

Several times a week, people will open the financial institution's website. Since this process must be followed from start to finish, include CTAs on the home page and at the end of the transaction. These "calls to action" can direct users to product, service, or informational pages.

Keep in mind ...