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New case of phishing: With the hacking of a database of one of Banco Santander's suppliers, large companies in Spain are, more than ever, on alert for possible cybercrimes: according to the computer security company Kaspersky, 74% of corporations have suffered digital breaches in the last two years ...

Formal calls, trade shows, promotional materials, more formal calls. Marketing in the supply chain for industrial production can be challenging at first. For the thousands of deals made between B2B companies, unlike those made for the B2C sector, strategies cannot be limited to shallow and expensive ...

Digital marketing offers numerous resources that can increase a company's visibility, such as social media, sponsored links, email marketing, etc. However, working with these resources separately and consistently can be a difficult task. This is because isolated marketing actions and efforts ...

In the era of digital marketing , we can act on many fronts. However, if a marketing initiative does not generate a positive return on investment, something is definitely wrong. With this in mind, we will give you some tips on how to identify these flaws and correct them.



In the digital ...

Companies in the industrial segment are seeking new alternatives to expand their sales during the crisis that is ravaging the Brazilian economy, and with this, new industrial marketing has proven to be a strong ally in this task. Through it, it is possible to identify changes in customer behavior ...

As an industry, your company is always producing products and materials to meet the needs or solve the problems of your customers, right? And, as you know, the world is now becoming increasingly connected and collaborative. In this context, as a business owner or manager, you want new customers to ...

Industrial marketing for industries”. It seems redundant, but it is not.

Although any marketing relationship between two companies is called industrial marketing , it does not necessarily mean that it involves an industry.

Industrial marketing characterizes marketing actions that are not aimed at ...

Do you know what the main marketing strategies for the B2B sector will be? Most companies are already finalizing their marketing plans for 2020, so we think it's important to show you what these strategies are and how you can start applying them to your actions for the coming year. Find out more:

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B2B marketing is undergoing drastic changes. Over the last decade, for example, B2B buyers have demonstrated changes in their behavior due to direct influences from technological advances and the increasing presence of millennials in management positions.

Proof of this is that B2B buyers conduct an ...

Automating a procedure, when done well, can bring countless advantages to a company in different areas of its daily life, especially when it is applied to a process that takes up time and energy from its team. When we talk about marketing automation, something that is growing a lot, especially in ...