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More often than not, people are looking to voices they can trust for recommendations. Most influencers have spent years cultivating trust between themselves and their audience. When they recommend products, people listen. Influencer events are a powerful tool for brands that want to build a stronger ...

Are you looking to improve the competitiveness of your brand online? Then leveraging SEO through content marketing may be the answer.
Today, we spend the majority of our time online – using it practically for everything – from searching for our favorite brands to collecting reviews for our next ...

Executing a marketing strategy can be a tedious and overwhelming process, that is why marketing automation can be a marketer’s best friend!

Marketing automation software automates and streamlines marketing activities and is most beneficial in areas such as email marketing, social media, and lead ...

Digital PR is used to build brand awareness in the form of immediate communication, strengthening your business’ exposure and search engine optimization. Small businesses can leverage digital PR through an assortment of online channels to help drive website traffic and improve search engine rankings ...

A common mistake many businesses make when it comes to social media engagement is placing a primary focus on increasing audience size alone. While audience size is an important factor, many businesses fail to prioritize their ​social media engagement as well which is just as important or even more ...

The incredible growth of marketing technology cannot be understated. We have seen from Gartner’s 2018-2019 study that marketing technology or “martech” is increasingly becoming a focal point of most businesses marketing budgets, accounting for roughly 29 percent of central african republic business ...

With only a little over a month to go, many businesses are buckling down and prepping for the new year. Smart businesses finding that by having a plan in place, they are 313% more likely to achieve their goals.

Marketing is one of the most important chad business email list things a business can do ...

Content creation, in its simplest form, is storytelling. Telling stories is part of the fabric of humanity. Starting with cave drawings and folklore, the art of storytelling has transformed into what has become one of the fastest-growing and innovative industries today: entertainment. People go to ...

A new year means new opportunities to optimize your digital marketing strategy for maximum effectiveness. The fast-paced field of marketing is an ever-evolving practice that requires a trained eye that is on top of the myriad changes occurring on a day-to-day basis. Smart congo-brazzaville business ...

There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand, but here are some reasons why they may not exactly know everything. And why technology helps fill the gap.

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