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With technological advances and the popularization of smartphones, mobile marketing has become an essential tool for companies' marketing strategies. This text aims to deepen the understanding of the importance of mobile marketing, how it works and how it can be used to enhance the results of your ...

Email marketing continues to be one of the most effective tools for engaging customers, generating leads and converting sales. Despite the emergence of new communication platforms, email remains relevant due to its ability to directly reach target audiences with personalized and targeted messages ...

Internal marketing , a strategy that aims to engage employees and align their motivations with the company’s goals, has proven to be essential for organizational success. But what exactly does it mean? How can internal marketing be applied effectively? Let’s explore the fundamental aspects of ...

Retail marketing goes far beyond promotions and sales strategies. It involves an in-depth study of metrics and the use of data to continually improve business results. With competition becoming increasingly fierce, it is essential that managers know how to interpret the company's numbers to make ...

In today’s digital marketing landscape , where the volume of data available is increasing daily, it is essential for marketers to use effective metrics to measure the performance of their strategies. These metrics provide valuable insights into audience behavior, campaign effectiveness, and return ...

Relationship marketing is a fundamental strategy for companies that seek not only to acquire new customers, but also to build a solid and lasting base of loyal consumers. In an increasingly competitive and digital business environment, focusing on customer relationships has become a key part of ...

Account-Based Marketing, or ABM, is a strategy focused on personalizing and aligning marketing and sales to meet the needs of specific accounts (or companies) in a granular way. Rather than creating broad campaigns, ABM focuses on identifying ideal accounts and developing highly personalized ...