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A well-run virtual conference can offer many benefits, from increasing brand awareness to generating quality leads. Here are some key aspects to making your event a success:

Real-time interaction
One of the main advantages of virtual conferences on LinkedIn is the ability to interact directly with ...

To optimize reservation management, it is important to have a system that allows you to centralize all reservation information in one place, thus facilitating coordination and avoiding misunderstandings or duplications.

Integrating automated platforms to handle reservations not only saves time, but ...

Every day, I make the same observation. Many companies communicate without having defined a strategy in advance. You might think that it is useless, that it is enough to communicate at the moment. Yes, but no. It is the best solution to waste time and obtain very few results. Communication around ...

When you want to get started on Facebook, a question comes up regularly: should I create a professional profile or a page? It is an algorithm that determines what will be seen by our friends or fans. And the algorithm is more "severe" with pages than with profiles. It would therefore be more ...

If SEO is a great ally, keep in mind that you are not writing for Google's little robots. You are writing for human beings. So optimized content yes, but dehumanized content no!

Define a keyword
When you create an article or a page on your website, you address a specific theme . You can therefore ...

Since its creation and acquisition by Facebook, Instagram has been growing steadily . Compared to last year, the social network has gained 36% more users!

Instagram is the image network par excellence! Initially, the idea was to post photos of your daily life in snapshots. Of course, over the years ...

Investing in your business is taking a step into the unknown. And inevitably, the unknown scares us. I know this because I went through it too. When I launched my business , I didn't dare invest in my small business. I was afraid of making the wrong choice. I didn't want to lose the few savings I ...

The story is a great tool to be visible and create a link with your community. But let's not forget the important thing when using social networks for your business: getting results .

This Instagram feature is therefore ideal for highlighting certain important information about your business. You ...

As an entrepreneur, you must regularly hear or read the same questions, whether they come from your prospects, your customers or other entrepreneurs. If these people are asking themselves these questions, they are probably not the only ones. It can therefore be interesting to create content that ...

A few weeks ago, my company celebrated its third birthday. Already. Every anniversary, the same old story: how time flies! In entrepreneurship, three years is a bit of a fateful moment for a company . Either it can't make it past that milestone, or it's viable. In my case, the three-year myth is ...