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In the ever-evolving landscape of digital marketing, understanding user behavior is pivotal to creating engaging and effective websites. Among the strategies employed to enhance user experience, personalization and customization stand out. While these terms are often used interchangeably, they ...

In the realm of digital marketing, understanding the effectiveness of your campaigns is crucial for optimizing strategies and achieving business goals. Two prominent methods used for tracking and analyzing user behavior are UTM tagging and cookie-based tracking. While both techniques serve the ...

Photo of Alexia Peytoureau searching for keywords.
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1 1st step: Brain dump to find keywords
2 2nd step: The most relevant tools (in free version)
3 3rd step: Choose your keywords using Google
4 4th step: Analyze competitor sites
The crux of SEO writing is keywords. So you're ...

Image created with Dall-E representing a time of crisis with someone sitting and losing money.
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1 Slow business: improve your natural referencing
2 Do you have a blog?
In times of economic slowdown, there are companies that do not experience the crisis and there are the others ...