Currency Data

In the classic client-agency relationship process, the timeframes were very long, because the market was slow, large and easy to impact. Today, there is nothing that can be given those three adjectives from the 20th century without adding “in danger of extinction”. The paradigms that were valid in ...

2. Convergence between communication and RS
At that communication and social responsibility roundtable, I explained that in all these years navigating between the two disciplines, I have heard devastating phrases such as “communication is killing social responsibility” and “companies think that ...

of reaching our potential customers. They provide us with information about their tastes and preferences, allowing us to know what they really need and whether your product is what your audience is looking for.

Your brand may already be present on social platforms and may even be following a ...

Google has even started to encourage mobile optimization of websites through so-called Accelerated Mobile Pages (AMP) , but that's another story.

3. Navigation is not simple and intuitive
Usability or user experience (UX) is everything that makes navigation easier for people who access a website ...

Specialized service
If you want to focus on the strategic tasks of your activity, the outsourcing solution that is usually considered for other functions (legal advice, logistics, ICT services, etc.) is adaptable for communication, marketing and public relations.

A la carte service
A comprehensive ...

In outbound language, we talk about target , the market segment to which a marketing action is directed. Market segments are determined by considering criteria such as age, sex, and socioeconomic or educational level of the potential consumers for whom a product or service has been designed, among ...

Create your content
Once again, we must take into account who our buyer persona is and what stage of the buyer's journey they are in to decide what you are going to write . It is not necessary to obsess over the length of a post , for example, it is better to write several posts on different aspects ...

A buyer persona is a representation of your ideal customers based on real data and informed speculation about demographics, behaviors, motivations, and goals.


e fundamental mission of a landing page is to convert your visitors into leads. To do this, it must be able to get all those people who ...

Websites that have not been updated over the years tend to look cluttered and cluttered. Too much information on the page has a negative effect and can lead the visitor to give up. Today, websites are more pleasing to the eye, with highlighted areas and easy navigation .

The most important ...

HubSpot is a complex tool that requires a demanding and long learning process, but you don't have to learn to do everything yourself. At HubSpot partner agencies, you'll find professionals with enough experience and knowledge to create a customized inbound marketing strategy for your organization ...