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Smart: Setting objectives that are specific are essential to your success. If you are too broad, your objectives could be misinterpreted and won't give you accurate results.

Measurable: If you are unable to measure your objectives, how do you know they are working for your business? When mapping ...

The email template should remain steady so that customers aren’t thrown off if every email looks completely different. It’s essential that the style of writing aligns with the overall voice of the company. Using similar design elements like font, colors, logo and other important branding components ...

For all contacts that implicitly consented before the law went into effect, you have until July 1, 2017 to receive express consent from these contacts. The best way of achieving this would be to build a Smart List for Canadian contacts and send them an email asking to opt-in to gain their expressive ...

It's the first step that will truly mold the intention of the post and give it meaning. Assuming you've already determined your who your buyer persona is, during the research phase you will want to define your thesis statement or the purpose for the blog (typically this would be framed to solve any ...

Nurturing strong relationships with businesses that target similar market segments to you is a great way to increase your customer base. But cultivating strong partnerships requires time and energy, so it's important to focus your efforts in the right place.

First, determine the traits you're ...

Salesforce reports can make your Customer Relationship Management (CRM) data talk. They allow you to understand who your best-fit customers are, where your best-fit leads are coming from, how different types of prospects are moving through your marketing and sales process, the velocity of your ...

With more than two decades of experience working with clients to build or refresh their websites, we’ve worked with hundreds of different kinds of websites over the years. Here are a few common challenges I see spark the need for a new website:

You may need a new website if… you have a poor ...

Before you begin to think about your website’s design, it’s imperative to do some research to ensure you stay true to your buyer personas and map your content to their buyer's journey. Focus on meeting their needs and solving their pain points.

Be able to articulate your goals for the redesign at ...

If content is king, then content promotion is queen. This can come in many different forms, but generally takes the shape of these core tactics:

Social media
Relationship building
Influencer outreach
Online community engagement
Social media promotion has been table stakes for years, but over paytm ...

When they see an ad with an engaging image, they’re more likely to stop and read. And, if your ad copy is strong you have a better chance of getting more clicks and conversations.

Post copy and images are the one-two punch of moj database Facebook advertising. If they work in unison, then you won’t ...