Currency Data

Today, artificial intelligence is no longer a cutting-edge technology that is difficult to reach, but has become an increasingly popular mainstream technology in the field of digital marketing. From start-ups to large enterprises, more and more organizations are turning to artificial intelligence ...

"First-party data" can also help companies conduct focus marketing for existing customers. Using customers' past purchase records and interest information, relevant products can be presented in a personalized recommendation. Many e-commerce companies have already begun to do this. Among them ...

Strategy-oriented data collection and analysis

A survey by management consulting firm McKinsey shows that companies that use data and analytics technologies are 19 times more likely to have above-average profits than those that do not . In fact, marketing materials can pour in from all directions ...

Players is to maintain stable business operations, but they must also ensure that branches do not become places for the spread of the virus. Therefore, financial services should also accelerate digital transformation as much as possible and develop zero-contact service solutions.

Singapore's DBS ...

Data quality

Machine learning systems rely on data for training, and training data can be broadly divided into two categories: "features" and "labels."

"Features" are data that are input into the machine learning model, such as from sensors, customer questionnaires, website cookies, or historical ...

Stay agile

Agile companies can quickly respond to changing market conditions. This agility is even more crucial in this period. Especially from top to bottom, management must be prepared to quickly respond to market needs and adjust marketing goals in a timely manner.

For example, consumers who ...

As mobile device usage continues to increase around the world, apps are a great way to increase user engagement. But, how should we make consumers willing to download the program? One of the best ways is to use artificial intelligence (AI) to identify predictive audience segments and keywords and ...

Artificial intelligence (AI) is one of the key technologies that helps marketers keep up with international consumer trends. Global marketers are faced with the issue of processing a large amount of cross-cultural consumer data, including language, national conditions, seasons, device preferences ...

The keywords inferred by our AIXON-AIXPERT joint solution are commonly known as "extended keywords". Our AI model can obtain these keywords from users' online behavior, combined with AI's rich knowledge and data. With this solution, marketers can say goodbye to all-night brainstorming sessions and ...

The "Smart Coupon" function relies on AI technology and uses the above-mentioned data attributes, such as what content consumers have browsed, to decide which coupons are most effective for hesitant customers, and can provide incentives at the most appropriate time to attract them. Complete checkout ...