Currency Data

In one of our last posts we explained how to apply inbound marketing in SaaS ( Software as a Service ) companies . Today we are going to go a little further and see how we can measure whether what we are doing is working effectively.

As you may recall, one of the first steps to follow when applying ...

The blog can be an ideal tool to generate visits and attract leads to our page, but we need those visits to be of quality. In other words, we need the bounce rate to be as low as possible. And what is the bounce rate? Briefly explained, it is the percentage of visitors who leave the page without ...

Nowadays, it is not enough to just have a presence on the Internet thanks to any website . You must make your website the best among your competitors if you want to get a greater number of clients. This task is not easy and many of you may not know where to start or what to look for to achieve it ...

Throughout our posts, we have made clear the true importance of analysis and metrics when evaluating reports on the performance of marketing campaigns that are carried out, whether for your own company or for a client's.

A few months ago, the news came out about the launch of Google Analytics 360 ...

Video marketing is a trend, as audiovisual content is increasingly gaining strength in any company's marketing strategies, capturing the user's attention. This need for users to listen to and view any content wherever and whenever they want makes video marketing one of the digital marketing trends ...

Tips for using Facebook Live in a businessFacebook Live is a tool that allows you to broadcast live videos from your mobile phone. It is a new, dynamic, interactive format based on showing events or news in real time to attract the attention of users. In these live broadcasts, viewers can interact ...

Branded Content is currently a trend that can bring many benefits to your Inbound Marketing strategy . Do you want to know what it is and how you can use it to make it useful for your business? Keep reading, in this post we explain everything.

What is Branded Content?
Some marketing specialists ...

Popular wisdom says that a picture is worth a thousand words . This phrase better than any other reflects the philosophy of Instagram, the social network for photos that already has more than 700 million active users around the world.

Once you have decided to create your Instagram account, the ...

You might think that remarketing and retargeting have similar goals. However, there are some important differences in terms of strategy and who you can effectively reach. In this article, we will explain each one individually so that the differences are clear.

Remarketing and retargeting are two ...

SaaS companies are the future. From video games to movies, and almost all business services, everything is moving to the cloud. Amazon, one of the largest companies in the world, has its main source of income in its online services. It is impossible to know what the future will bring, but we can see ...