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Customer Experience Design [Customer Experience • Cx] consists of the analysis and management of the different points of contact between the organization and the customer in the journey of the relationship.

It translates into a traffic light (green, yellow or red) to understand the degree of ...

Lead generation is not easy by any means, and it is one of the most difficult aspects of marketing that online businesses face. It may not be a big challenge to get followers or visitors on social media, but driving traffic to a site and converting visitors into customers is a whole different ball ...

A visually appealing email design can attract your target audience, showcase the best side of your company, and encourage subscribers to click on the call to action.

Good design is more important than ever, as email marketing generates 40 times more leads than social media and is the most effective ...

Ecommerce companies have been part of our daily lives for many years. Not only is it a growing sector, but it is estimated that by 2040, 95% of purchases will be made through online stores ( 99Firms ).

In 2021, there will be more than 2 billion people shopping online frequently around the world ...

The techniques we used 15 years ago to improve the ranking of a website are no longer valid today. In the past, it was enough to fill the content with keywords, a practice known as “ keyword stuffing ”. The problem is that low-quality websites and irrelevant content ended up ranking better than ...

Email marketing is an essential tool for marketers. It's a way to reach customers, build relationships, and drive sales. But creating great emails can be time-consuming, and if you're not careful, it can quickly turn into an HTML-filled nightmare.

That’s where Benchmark Email comes in. Our easy-to ...

Don't worry, you're not the only one. It's happened to all of us: you've sent an email marketing campaign and when you read it, it's in your inbox, and there it is! That damn mistake that you didn't detect after reading that email three times before sending it.

Arggg… it’s too late now, but never ...

Email marketing has become an essential tool for businesses looking to connect with their audience effectively. However, sending emails without measuring their performance is like navigating blindly in a digital world.

This is where Key Performance Indicators or KPIs come into play in email ...

In today’s digital age, where every interaction counts, sending the right message to the right audience is more important than ever. If you’re faced with the challenge of communicating effectively with a large subscriber base, you’ll know that finding the right email marketing software is not only a ...

Welcome to the consumer era, where generic, one-size-fits-all emails no longer cut it. We’re talking about hyper-personalization – the sophisticated sister of standard personalization tactics .

This is when Artificial Intelligence (AI) takes over and takes your email marketing to a whole new level ...