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1. Choose the right design
A good landing page starts with the right design. It's the first thing that is noticed when a visitor lands on the page, so it should be immediately clear here what your offer is. In addition, you also want to have a clear call to action on your page. We opted for the ...

Google has two types of implementation: Enhanced Consent Mode and Basic Consent Mode. The choice between the two depends on legal requirements and the desired outcome. In the EU at least, the requirement is not to use Basic Consent Mode.

Enhanced Consent Mode allows tags to fire even before the ...

When is a landing page view measured?
A landing page view is only recorded when your tracking setup creates a page_view event. The timing of this varies from site to site. But from 2024, this will happen on every site after a visitor accepts marketing cookies in the cookie banner. If a user leaves ...

Since your customers may not all have the same characteristics and interests, it is important to segment your customer database into distinct groups based on criteria such as:

The professional activity sector
The client's budget
The types of pages viewed
3. Use automated tools to save time

a real ...

1. Define your site tree structure based on your keywords
An essential element before optimizing your e-commerce SEO is to work on the tree structure of your online store. A successful user experience is based first and foremost on simple, intuitive and fluid navigation.

Identify keywords and ...

Instagram is becoming essential for businesses and Instagram advertising too!

Did you know that Instagram has surpassed 2 billion active users?

The rapid growth of the application has created opportunities in terms of marketing. Today, many companies use social media advertising in Quebec on ...

Looking for that rare gem in social media management? You're not alone. It's notoriously difficult to find a social media manager who can match your editorial tone while remaining creative and applying social platform best practices.
You may be asking yourself questions like: How can I judge the ...

If you're sick of watching your cousin Nancy post every detail of her day on Facebook (Starbucks coffee again?!), we have bad news for you: people aren't done revealing every detail of their private lives on social media.

But at Digitad, we like to see the glass half full. Thanks to all this data ...

In 2020, Instagram already represented more than a billion users and $10 million in advertising revenue. More than ⅓ of SMEs in North America have already advertised on Instagram, and you? If businesses were still hesitant to invest in the platform 2 or 3 years ago, that has quickly changed ...

93% of marketers use Facebook as an advertising channel .

So you know how tough the competition can be to get noticed!

The days when your advertising was set in stone until reprinted seem a long time ago now.

And yes, today Facebook allows you to create advertising formats that automatically ...