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Market penetration: In an existing market you push your existing products. So sell more of the same, in the same market.
Market development: You are going to sell your old trusted product in a new market. For example, by choosing a new target group that can also use your existing product.
Product ...

Also read: How to measure the contribution of online advertising to your offline sales
Retailers experiment with transformation to platform model
An increasing number of (traditional) retailers are already experimenting with transforming to platform models. A logical consequence of the fact that the ...

If things go wrong, you will have a shortage of certain photos and you will only see this after the photographer has delivered the photos. Planning a new photoshoot will then take much more time than necessary. That is why it is also important that you adjust the budget based on a quote for ...

1. Acquisition
Acquisition is an important process for every commercial company. Important information is often exchanged with the potential customer that is important when a new project starts. This includes all agreements regarding planning, scope, delivery, aftercare and a preliminary calculation ...

The most important trends & developments
Every year, Frankwatching publishes many articles about online trends. Some authors even write about the latest developments every year, so you can follow the changes over the years. Below, we share a selection of all these wonderful articles. Be sure to ...

Portrait photos for LinkedIn can be taken in a conference room. But if you haven't reserved that room and therefore have to move to a space of 2 by 3 meters, it can be very difficult for a photographer (with flash units).

photography staff
Give people time to prepare (Photo by and from: Francis and ...

Also read: Does your marketing mix consist of dogs, cash cows or stars?
3. Focus on what works, improve what doesn't
Again, it sounds logical to focus on what works and improve what doesn't. But this is where it often goes wrong. A waste of energy, time and money if you focus on channels that do ...

This allows you to still advertise in a very targeted manner, but also guarantees your customers that their data is safe with you and is only used to better serve them as a customer. It is important to gain this trust and, with mutual consent, shape your personalized content within the framework of ...

Under the radar, there have been a number of changes in privacy and cookie legislation over the past two years , which will (will) cause a lot of change in the marketing playing field within the EU. The major parties have all based their strategy on this change.

Apple is trying to block the flow of ...

If you look at the history of the world's biggest brands, you'll see that they are exceptionally good at resisting temptation compared to their competitors. More specifically, the temptation to change. If you look at the development of the logos of Coca-Cola, Apple and McDonald's, you'll see that ...