Currency Data

DMARC is a protocol that has been developed from SPF and DKIM. It allows domain owners to define how the receiving server should handle an email that fails SPF or DKIM checks. This can mean quarantining the email (moving it to the spam folder), rejecting it outright, or letting it through with a ...

Efficiency and scale: AI can automate time-consuming and repetitive email marketing tasks like content creation , A/B testing , and list segmentation . This efficiency allows marketers to scale their efforts and run more effective campaigns without substantially increasing their workload.
Improved ...

One of the biggest challenges marketing managers face is selecting the right channels to deliver their message from a multitude of options available. Since each channel has its own strengths and responds to different behaviors of our audience, the task of choosing the most effective ones can seem ...

In today’s digital age, marketing automation and technology play a crucial role in optimizing B2B marketing strategies. One of the most powerful tools in this regard is the chatbot on WhatsApp. In this article, we will explore how businesses can increase their efficiency in B2B marketing by ...

The first and most important rule is to make sure that your email never comes across as aggressive or threatening , even if you are demanding payment. While you want to include a touch of forcefulness, you should do so in a polite and friendly manner.

Even though you want that person to take action ...

As a small business, you need your tools to be effective and reasonably priced. If you work with a small team or are a freelancer, you don't have time to navigate complex tools. You need something simple and easy to use.

Email marketing is a smart move for any small business owner. The return on ...

Today, consumers interact with their favorite brands through multiple channels. That is, they use social networks, websites, email, chat, among others, to buy products and, in addition, they do so from different devices, smartphones, tablets and computers.

This is why it is more important than ever ...

The beauty of email marketing is that it is not only important but also flexible and measurable. It is a conversion-rich strategy that allows brands to reach more and new customers and thus increase revenue with a minimal budget.

To generate leads by email, you first have to identify and understand ...

Incorporating artificial intelligence (AI) solutions into your business offers you several advantages over your competitors. Let's take a closer look at the benefits that AI can bring to your small or medium-sized business.

Automate processes
AI can replace routine tasks with the support of ...

Before generating a sale, your brand needs to nurture the relationship with its potential customers . A great way to build relationships with them – and drive sales success – is through email marketing and landing pages .

A customer-centric approach makes customers feel valued , especially in a ...