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The path to becoming a top-producing sales team is a journey, not a destination. It’s a process of learning, discovery and sharing that never stops.

Your first goal is to get new reps up to speed. Here are a few tips:

Never assume that new sales reps know the basics of good selling. There are ...

Sales has been slow to adopt artificial intelligence (AI). The argument, of course, is that sales is a people game. And that’s true, but with inside sales proving the efficiency and effectiveness of virtual sales and automation, maybe it’s time to dig a little deeper into AI.

After all, some ...

Whether they’re executive assistants or junior financial analysts, many decision-makers have gatekeepers who, if you can’t avoid them altogether through referrals, you’ll want to get on your side. Be sure to respectfully engage with them so they pass on the information that you can be trusted and ...

Given the significant impact that misinterpretations can have on medical outcomes, precise translation is not just a linguistic skill but a critical tool for patient safety, legal compliance, and healthcare accessibility.

Essential Skills for Accurate Medical Translations
Linguistic Proficiency ...

In today’s globalized world, businesses and organizations are increasingly reaching out to international markets. Whether expanding operations abroad or seeking to communicate effectively with non-native speakers, the need for professional translation services has become paramount. This article ...

Many authors who use content repurposing to reduce costs ask this question. Content repurposing, i.e. cross-publishing your content, can be part of a content plan on a daily basis, provided one condition is met.

It is not necessary to duplicate every post on every platform every day, it is better ...

With so much information available about the market and competitors, one must be very careful in interpreting it.

External data may not be in a format that is easy to use. It may have been collected for other purposes or selected from a range that does not match your target market. Take care to ...

Copywriting is like a crossword puzzle where the answer key consists of the words your customers use to describe their problem. To write effective sales copy, you need to know the motivations and obstacles to solving your customers' problem.

The idea behind this article is far from the way many ...

As most small business owners and marketers already know, successful marketing means building and serving a community. And in many ways, non-fungible tokens (NFTs) give companies another way to build a community.

Why should you consider creating an NFT for your business?

The most obvious reason ...

By taking the time to define content marketing goals for your team, you'll be able to measure the results of your efforts, get buy-in and budget from management, and most importantly, make data-driven decisions about how to improve your strategy going forward.

Increase your email subscribers
An ...