Currency Data

All our tips for an effective email campaign (prospecting)

Sending an effective sales prospecting email is not as easy as it seems! There are a few rules to follow. Some may seem anecdotal, but they strongly affect your opening, click-through or even conversion rates. In this article, discover our ...

Good to know: How can you prove that you have obtained the user's consent?
Several solutions can be applied. For example



Custody of the code used by the organization that requests consent from a third party. This must be the code for the different versions of the website or mobile application ...

Anticipate and innovate (LINC), the CNIL contributes to debates on the ethical challenges of digital technology. It is involved in the development of technological solutions that protect privacy.
Control and penalize . Ensures that the regulations are correctly applied on the ground. In 2022, 345 ...

According to a famous adventuring proverb: “Email in motion… Email performs!” It’s obvious that engagement is higher when things move. Even subconsciously, the eye is inevitably drawn to motion and animation.
On the web, the explosion in the use of animated GIFs and videos attests to this. Why ...

Host a contest to get your bases going – it's up to you!

Running a contest is a great way to communicate, engage and stimulate a database. It generates high response rates and creates a strong, engaging bond with your current and potential customers.

Used in lead capture, it is useful for ...

"We've closed the door on you, come in through the window!" Granted, sales techniques have changed a lot and fortunately the foot-in-the-door method has fallen out of use.

But when it comes to your email campaigns, the question remains: what should I do if my prospect doesn’t respond to my previous ...

Never forget that you are not the only one trying to attract curious people to your dance floor. Your potential customers' email inboxes are filled with all kinds of requests. To stand out from the crowd and encourage them to open your email, you need to choose wording that appeals to their senses ...

Limitez l'usage des polices. Deux suffisent largement. Et pour l'email d'acquisition, contrairement à plein d'autres domaines, c'est la taille qui compte. Évitez les polices trop petites (< taille 12) ! Peu de gens sortiront leurs lunettes de lecture juste pour consulter votre email.

The tone is ...

Last year alone in Spain we managed to save almost 400,000 euros and worldwide 20 million euros. These are figures that allow us to lower the prices of our products, because all these goals that IKEA achieves have an impact on lowering the price of what it sells.

'An IKEA store must be a source of ...

The burner is one of the fundamental components of a heating system, and in particular of the boiler in which the combustion of the selected raw material or compound takes place. The proper functioning of the boiler and the efficiency of the combustion process will largely depend on the good ...