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Integrated marketing offers a number of benefits for companies that implement this type of strategy. Some of them are:



Greater marketing effectiveness
By unifying marketing efforts, you avoid duplicate messages and increase the country email list impact of your campaigns . It also allows you to ...

Despite all the advantages offered by the software as a service model, there are some myths and misconceptions associated with this technology, the most common ones being:



Myth #1: It's not safe
Some people think that storing data in the cloud compromises the security of their information ...

By now you've invested time and money into planning, executing and analyzing a good Facebook strategy, but has it really been worth it? To know if your strategy was effective, you need to determine your ROI so you can see how much you're earning compared to other media you use.

To calculate your ...

Digital marketing is always evolving. New tools appear every day and existing ones are constantly changing to remain useful and effective. Within this whirlwind is one marketing tool that has been around for a long time and is still at the core of every campaign: email.

According to a study by ...

Social networksSocial media is a basic pillar for any Inbound Marketing strategy
In order to move from an Outbound Marketing model, with intrusive strategies, to an Inbound Marketing model whose starting point is attracting the consumer, social networks are essential and are summarized in four ...

Once the objective of our marketing strategy has been defined and content has been created for those people, the next step is to attract them. Although the content is focused on an ideal persona, social interaction channels will help us attract all those digital strangers who fit that profile. Think ...

While both offer a solution for mobile users, each is better for different activities . For example, people will prefer Facebook's mobile app over the responsive version that the social network offers for mobile devices. But if you want to search for a specific website, you'll likely turn to the ...

We all have access to the world's knowledge thanks to the Internet: this is a great opportunity for a company if it is willing to commit to an effective sales strategy , based on Influence.

Influence . The Psychology of Persuasion is a book by Dr. Robert Cialdini , a renowned American social ...