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People value authenticity. Yes, it's become a bit of a cliche in marketing, but it still matters.

Think about your own online activity. What do you look for when you find yourself interested in a company or website? Probably the “about us” page.

You want to know who is behind the company, their ...

Part of eCommerce optimization revolves around giving potential customers every reason to buy. A detailed description can help, but there is no substitute for visual evaluation.

You don't need an expensive setup to take great photos and videos. Check out Etsy for great examples of product ...

An exit intent popup gives your prospect another chance to buy your product. It essentially says, “Wait, are you sure you want to leave? Let me sweeten your drink.”

You can create exit popups with Hello Bar to invite readers to stay. Offer a coupon code or other incentive to make a purchase ...

One of the biggest objections to ordering online is the shipping costs. Since shipping costs are often half or more of the small purchase price, it makes more sense to drive to a local store.

You can counter this objection by offering free shipping. It's an easy way to increase conversions and ...

Conversions can happen in several scenarios. Obviously, the most common metric to measure is sales. However, you need to dig a little deeper.

For example, an e-commerce marketplace can track customer journeys through Google Analytics. Are they coming from your primary traffic acquisition channels ...

E-commerce Optimization is essential for any business owner who wants to stand out and be found among the Amazon and eBay of the world. A small online store can do very well, but you must know how to make your site visible and attractive.

This happens through eCommerce Optimization. From product ...

Include educational content, product recommendations, case studies, testimonials, special offers, and promotions. Make sure your content addresses customer pain points and offers solutions. It should also create value and build trust to increase conversions.

Q4: How can you measure the success of ...

If you don't have email subscribers, none of the information in this article matters — at least not yet. First, you need to collect email addresses to create a healthy email marketing campaign .

Hello Bar provides a ton of tools to help you attract more customers. All you have to do is log in to ...

This type of email drip campaign is very effective when used before an event, such as a live webinar. You want to spark a fire and get your leads excited. The finish line is almost here!

Send weekly emails reminding your leads of upcoming events. Include a few teasers to keep them interested in the ...

Believe it or not, there are several types of email drip campaigns to choose from. You can run a version of all of them at any given time, which is why we recommended marketing automation above.

Let's look at some of the most important reasons and circumstances for running drip campaigns.

Drip ...