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The Omnichannel strategy is based on the simultaneous and interconnected use of different communication channels, with the aim of strengthening the relationship between online and offline. In this way, the customer experience is improved.

The modality, known as Omnichannel in English, allows the ...

If you're looking to improve your online marketing strategy, convert more leads and achieve SEO goals, it's time to learn everything about digital content.

When comparing today with 50 years ago, we will realize that many, no!, many things have changed over the years and one of them is how we use ...

Nowadays, leadership skills are one of the best qualities you can have. Most people who undertake a successful business project or reach the highest positions within a company are people who possess the qualities of a leader.

While it is true that in most companies there are many people who are in ...

A methodology that is not so new, but that is gaining more and more strength in the business world: Design Thinking. Discover how this way of thinking can help you innovate.

New methodologies and tools for developing new projects are increasingly emerging. Some are not so new but they re-emerge ...

Palabra clave is the Spanish translation of the English word "keyword", which in programming is defined as a term responsible for promoting the exchange of information between web pages and users on the Internet.

If you've made it this far in this article, I'm sure you want to understand what these ...

The Ishikawa Diagram is an instrument used in companies to facilitate problem solving in the corporate environment.

In the business environment, quickly identifying the causes of a problem is essential to avoid damage, correct errors and reduce friction between teams.

In this sense, no matter how ...

Data journalism is a form of digital news production that uses large databases to create content pieces focused on the correlation of information and that also uses graphic and interactive resources to make the viewing experience of the news consumer more pleasant.

Journalism is dying." "Long ...

In this article we will provide you with information on how to write an opinion piece and present your arguments eloquently and clearly.

Whether you write professionally or simply own a brand and want to build an audience, it's important to know how to write an opinion piece.

This type of content ...

In this article we will provide you with information on how to write an opinion piece and present your arguments eloquently and clearly.

Whether you write professionally or simply own a brand and want to build an audience, it's important to know how to write an opinion piece.

This type of content ...

Maslow's Pyramid is a diagram that illustrates his famous Theory of the Hierarchy of Human Needs, one of the concepts of psychology that has most influenced management disciplines. In this post we will help you understand the roots of this concept and how to work with it in different areas of ...