Implement sales processes:

[Blessing]

When customers are the ones knocking on your door, you can afford to be reactive and simply answer questions and take requests. But when this doesn't happen, that's when you feel the lack of a real sales process. Analyze the work of your sales team if you have one, and if you're the one responsible for selling, take a sincere look at your last clients. Did they come to you or did you seek them out? How long did it take you to close a sale? What points were the key for your client to decide on you? How did you follow up from the first contact to the closing of the sale? Find the points to improve, correct the errors you find, and establish a process that ensures a sale close with your next prospect. If your problem is that you don't have enough prospects, I recommend taking a look at points 1 and 2 again.

4. Establish a control system for your sales and marketing activities:
Control your marketing and sales activities

When there are no budget pressures, some people can afford to invest in job function or professional person and industry email list advertising or marketing actions that have no return. Without a doubt, this is not the right time for that course of action. So today more than ever, you must establish a system that allows you to know how much each dollar you invest in marketing and advertising is yielding in sales . Doing so can be more or less complex depending on the number of actions you have in progress. But without a doubt, the effort, technology and work you put into obtaining this information will prevent you from wasting valuable budget that could be better spent.



5. Don't be tempted to focus only on the short term:
Focus on your long-term goals

Even if the pressure is very strong, you must make an effort to make decisions that positively affect your long-term results. When faced with the dilemma of investing in advertising (whose effect is momentary) versus technological tools that innovate your business, budget pressures may lead you to choose the smallest investment. But remember that cheap is expensive and that in times like these is when the “gift deals” appear that end up passing off the “cat as a hare” . The best way to optimize the budget is not necessarily to reduce it but to invest it in the way that adds more value to you in the long term.