Send weekly emails reminding your leads of upcoming events. Include a few teasers to keep them interested in the information you'll share.
Keep these emails very short. They are like calendar reminders, but with more personality. If you want to use imagery, consider a countdown timer.
"What's Next?" Emails
Let's say you're three months away from a major product launch. It's understandable that you're excited, so why not share that enthusiasm with your followers?
Start a drip email campaign leading up to a product launch. Send insider information, behind-the-scenes photos, and other information to get them excited .
Make them feel like they are part of the process. You can direct them to surveys or questionnaires so they can give their opinion on your solution.
Letters about important stages of work with clients
Every year when your birthday comes around, you probably get a lot of congratulatory emails from brands that have collected your birthday. It seems silly, but it's also welcome.
Many of these emails also contain holiday coupons.
You can send drip campaigns for any customer milestones you like. For example, you could send a series of emails on the anniversary of the day your lead became a customer.
It's important to personalize these emails and make whatsapp number database them festive. Don't push too much of your promotion; instead, express gratitude to your subscribers.
Behavioural triggered emails
These emails are triggered when users take certain actions, allowing you to deliver relevant content to them in a timely manner.
For example, if a user casually browses a product but doesn’t make a purchase, you can send them a friendly email highlighting the product with additional details or a special offer. These emails help address immediate interests and can effectively drive conversions by reminding users of their original intent.
Keep messages short and focused, reflecting user behavior. Include personalized recommendations or incentives to increase the likelihood of a positive response.
Loyalty and Rewards Letters
Show your customers how much you appreciate their continued support with engaging loyalty and rewards emails. Celebrate milestones like anniversaries, frequent purchases, or membership achievements with special messages expressing gratitude.
For example, you could send an email that says, “Congratulations on your first anniversary with [brand]! As a token of our appreciation, take advantage of a 1% discount on our services.” Make these emails sincere and personal, emphasizing the value of their loyalty and making them feel valued and special.
