One of the biggest objections to ordering online is the shipping costs. Since shipping costs are often half or more of the small purchase price, it makes more sense to drive to a local store.
You can counter this objection by offering free shipping. It's an easy way to increase conversions and revenue.
Simply add an exit popup or a top bar that lets your visitors know about your free shipping offer. That way, there's no doubt they'll see it.
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3. Prioritize Mobile Optimization of Your E-Commerce Website
Responsive design is essential for any website, especially for the e-commerce market . You need to provide consumers with attractive and useful information, no matter what device they are using.
Make sure your integrated software works on mobile devices. For example, with Hello Bar, you can create a special bar just for mobile visitors.
hello bar mobile ecommerce optimization
4. Try These Ecommerce Checkout Conversion Rate Optimization Tips
Use as few form fields as possible to speed up the checkout process.
Use a two-page checkout to minimize the whatsapp number list pdf effort required to complete the process.
Add more payment options, such as PayPal.
Allow guests to place an order instead of forcing registration.
These tips will encourage people to complete the checkout process instead of abandoning their cart.
5. Set up your eCommerce site structure for conversion
The structure of a website matters when it comes to eCommerce optimization. Confusing navigation, lack of breadcrumbs, and poor categorization are the most common pitfalls.
Keep it simple. Create product categories, assign products to them , and make sure customers see their breadcrumbs.
For example, you always know where you are in the Amazon hierarchy:
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The same should be true for your website. Also, make sure you have a robust search function.