On the web, the explosion in the use of animated GIFs and videos attests to this. Why should it be any different in email marketing?
There are also things happening in email marketing.
Technology is evolving and email marketing is vp quality email lists benefiting from this. Designers now have greater freedom when designing acquisition campaigns. New generation animated emailing offers numerous advantages:
EMERGING
An animated design helps you stand out from the competition. Graphically, of course, but also during periods of high sales pressure. Animation will significantly increase the visibility of your inbox during sales or major promotional periods, such as Black Friday or private sales.
SMILE
An animated format will give your email a more attractive and modern look. It's a great way to build a close relationship with your customers.
LIGHT
Animation also allows you to pack in more information without affecting the length of your emails.
GIF
This format is halfway between a still image and a short video. Lightweight, it is the most widely used format and also the most compatible with email clients.
Be very careful with the 1st image. In case of incompatibility, it is the only one that appears!
The Kiff GIF – simultaneously highlight multiple elements, colors, features, viewing angles, etc.
It cannot be said enough: email does not like to be overweight. So...
Limit GIF size to 1 MB
Above all, never exceed 2Mb.
Limit the number of frames per second to avoid producing choppy animation.
Limit yourself to 256 colors
Never feed them after midnight
example email video darjeeling
THE VIDEO
Wherever you go, video is a hit. It will significantly increase your reactivity rate and quickly capture the attention of your potential customers.
It offers the opportunity to say more: more time, more explanations for more information.
