October 8, 2021 0:00
How to design a channel on YouTube
Lyudmila Mezentseva
Copywriter at expert-content.ru
Content
How to design your YouTube homepage
How to design a YouTube channel header
How to monetize YouTube
How to get sponsorship on YouTube
How to format YouTube videos correctly
Colorful videos, exciting stories and a charismatic host are whatsapp number list not yet a guarantee of the popularity of a YouTube channel. Even before registration, you need to think through the design concept and design the channel correctly. Read on to find out how to design a YouTube channel and stand out in a competitive environment.
How to design your YouTube homepage
The key positions of the main page are the title, description and sections of the channel.
Subtleties of a name
A well-known company or celebrity only needs to indicate the name, brand or name. Less popular or little-known individuals should indicate the key characteristic before the name: child psychologist Galina Sinitsyna, car service "Na vchera". A good option is a key request close to the topic.
Detailed description
In two short paragraphs you need to tell what the videos on the channel are about and what makes them special.
Additionally, indicate:
country (preferably the one where the main target audience is located);
email address;
five links to your resources.
The first link has its accompanying text displayed in full, so it's worth including the keyword in the description, and the first link to the main site. Then to social networks.
Channel Sections
Videos can be uploaded and displayed in order, or they can be grouped into sections. To do this, click on "+ ADD SECTION" in the channel settings, select one or more playlists and create up to 12 thematic playlists.
How to design a YouTube channel header
The header or cover of the channel is the simplest step in the design. It is usually made in one of three options:
A background image with the name and a brief description of the channel - this is how most account channels are designed.
A background image that shows the date and time of the next video or live broadcast. Another option is to leave a call to action and provide contact information.
Background image without text. Usually used for famous brands.
It is recommended to use high-quality images measuring 2560 x 1440 pixels. Consider how the header will look on different gadgets.
In accordance with the header, you need to design the channel icon. The following are suitable for it:
brand name;
logo;
photo, stylized close-up image of the author.
The icon size is 800 x 800 pixels, format - JPG, GIF, BMP or PNG. It is better to decide on the icon once and for all, because it is automatically installed on each video channel.
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How to monetize YouTube
You can get the monetization function when the channel:
will gain more than 1,000 subscribers;
over 4,000 hours of viewing;
enable two-step verification
and will not have any active warnings.
Under these conditions, you will be able to join the YouTube partner program. Based on descriptions and other channel data, algorithms select and install ads on your videos. Another option is that your channel gets into the list of recommended ones for an advertiser who wants to launch an advertising campaign on YouTube.
Of course, no one excludes direct sales and unobtrusive product placement in the frame. YouTube has offered a function that allows you to honestly notify the viewer that the video contains direct advertising.
How to get sponsorship on YouTube
Another way to make money on your channel is to arrange sponsorship. With this feature, subscribers can transfer you a certain amount of money every month and in return receive sponsorship badges, special emojis and bonuses.
How to arrange sponsorship on YouTube? Make sure that the channel meets the monetization conditions described above plus:
the channel must not be for children or contain videos for children;
participate in the Affiliate Program;
live in a region where the feature is available;
be over 18 years of age
Additional conditions may apply.
If the channel meets the conditions, develop several levels of sponsorship with different investment amounts. Keep in mind that you will receive about 70% of each transfer. It is better to order designer icons and emojis so that users will be pleased to receive them.
When your application is approved, a “Sponsor” button will appear on the channel next to the “Subscribe” button. For subscribers, the function is completed in a few clicks. They will not even have to think about how to arrange sponsorship on YouTube from a phone - the algorithm is similar.
How to format YouTube videos correctly
For each video, you need to develop a preview - an image that is visible on the screen before the video starts.
There are three popular design options:
a catchy frame from a video without captions;
the same, but with text, graphics;
special image with text, graphics.
One of the videos can be set as the main one on the channel. As soon as a visitor enters your channel, the main video of the channel is launched. In it, you can tell about the channel itself, about the company, the author of the channel, the benefits it gives.
In the page settings, you can specify a trailer that new visitors to the site will see. Subscribers can specify a recommended video instead.
These are general recommendations on how to design a channel on YouTube. Otherwise, start from the business goals and the needs of your target audience.
