To achieve better results in their campaigns and, consequently, increase their sales, companies need to develop Integrated Marketing strategies that take into account strategic thinking and align all actions, messages, media and performance indicators. But how do we do this?
1st Attracting the right customer
First, we need to define the profile of the ideal transportation email list customer. To do this, it is important to understand that there is currently a new way of buying, with customers who are much more active, and this needs to be taken into account. Some of the leads that came to you via the web most likely searched for your business on Google and liked what they saw. The basis of your strategy should be built on this premise, to attract the customer at the moment they have a question or a need that you can meet. And what better way to do this than by offering relevant content that will capture their interest during their searches?
2nd Establishing integrated communication
After defining the customer profile and the offer to be made available, it is time to plan how and where the prospect will be impacted by your message. To do this, it is important to take into account the characteristics of each vehicle when developing the message so that it takes into account the customer's moment and the presentation of the message is cohesive and dynamic when disseminated across different platforms and media. This way, we can achieve the goal of providing a multidimensional experience to the potential customer according to their stage in the purchasing journey, with a message that adds value to them. This favors the assimilation of your concepts, products and services, making the prospect notice your company and start considering it in the purchasing process.
3rd Using marketing platforms
Through a marketing platform, you can publish campaigns and measure the performance of your actions, identifying the most productive ones, with the aim of improving their performance. These platforms not only manage your campaign, but also offer tools such as marketing automation, CRM, social media management and monitoring, etc., centralizing all efforts and making your marketing investments profitable.
It is important to emphasize that if there is no well-defined strategy, there is no point in having a marketing platform, as in this case it could become just another expense and a frustrating experience.
The benefits of adopting integrated strategies are many; from easy publication and measurement of results to increased reach and enhancement of actions and their performance, contributing to the process of winning over and retaining the right customer. This way, it is possible to reach a prospect in any medium, always respecting their language, and seeking to create lasting relationships, which will result in more sales!
