I think the goal is to create an ecosystem free russian number for whatsapp that has access points to the full spectrum of thematically relevant material. If people need to build schemas to acquire knowledge, then there needs to be access points to multiple "rabbit holes" that the user can go down.
These entry points, of course, need to be clear and well-defined (as opposed to simply skimming through a bunch of organic content filled with results representing multiple user intents).
I think the direction to follow is a strong thematic segmentation that presents more multimedia formats. In other words, a SERP that presents the thematic content landscape in a categorized way, just like the COVID SERP does, but in a broader way.
Simple segmentation by topical content isn't very useful if all you get under each category is a list of results. To allow for full exploration, each category needs to be further segmented.
Let's take the Knowledge Panel for former American football star Jerome Bettis:
Under the Education tab is a link to a site that contains his college game stats, a series of pictures of him playing in college, etc.
But what if, instead, there was a media suite with all kinds of videos, divided by category (e.g., videos of him playing in college, videos of his college TV interviews, etc.)?
Additionally, there is no context given about the school he attended (Notre Dame). Imagine if the SERP presented a bunch of information about the school itself, to better contextualize what it means for a football player to leave that school's athletic program.
