In order to move from an Outbound Marketing model, with intrusive strategies, to an Inbound Marketing model whose starting point is attracting the consumer, social networks are essential and are summarized in four pillars:
They help create the conversation that is needed to achieve that attraction. Instead of boring the consumer with direct sales, quality content is created that attracts the user when they discover it.
They help to give more visibility to that content, allowing it to be easily and consumer mobile number database massively disseminated in an unlimited way, which would otherwise be difficult to get to the end consumer.
They are a new customer service channel , which means that you will receive comments, questions, complaints from customers or potential customers, which must be answered in a timely and appropriate manner.
They are a mirror of the company's reputation , which will influence other actions of the company.
Social media provides a multitude of benefits to businesses:
Ease of generating empathy with the target audience.
Detection of needs for improvement.
Loyalty.
Low-cost brand positioning.
Testing for new releases.
Personalized customer service.
How to classify social networks?
Depending on the audience they are targeting:
B2C social networks: these are the vast majority of networks and are used to manage the relationship between the company and the end consumer.
B2B social networks: their purpose is to facilitate relationships between companies, which is why most of them, except for LinkedIn, are private or internal networks, where access is only possible by invitation or similar methods. An example could be Yammer or Zyncro.
Depending on the axis of interest:
Horizontal: they do not have a specific theme or axis of interest, they are aimed at the general user.
Vertical: These are created around a theme that interests all users who participate in it. For example, Minube for travelers.
Depending on the format in which the content is found:
Video-based: Youtube, Vimeo.
Based on presentations: Slideshare.
Based on photography: Flickr, Instagram.
Multi-format: the rest support any type of format.
