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How to Start Using Gamification in Your Content Marketing Strategy
How-To-Start-Using-Gamification-In-Your-Content-Marketing-Strategy
Digital Marketing
Gamification Steps
Gamification-The-New-Tactic-Of-Marketers_3
1. Take Small Steps
If you’ve never tried gamification in marketing, it’s best to try it out with a simple game first so you can learn how the theory works in practice and see how your target audience responds to the game. One way to start is by rewarding users for visiting your Facebook page, following you on Twitter, or viewing your videos on YouTube.
If your reward system is so complex that users need a long guide to understand it, you will never get satisfactory results from gamification. Instead of creating a large and complex gamified environment, it is better to break the game down into a series of small activities that visitors can learn gradually. Give players the knowledge they absolutely must have to advance to the next level.
