How does SEM work?

mmehedi*# · Post by **mmehedi*#** » Tue Dec 17, 2024 5:40 am

SEM is basically a bid-based system. You bid for specific keywords and when someone searches for that keyword, your ad is shown. Depending on the quality of the ad and the amount of your bid, where your ad will be shown will depend on it.
For example, let’s say you have opened a new restaurant and your restaurant name is “Sylheti cuisine”. You bid for the keyword “Sylheti food in Dhaka” using Google Ads. When someone searches for this keyword on Google, your restaurant’s ad will appear at the top or side of the search results if you are using SEM.

Different types of SEM
Search Network: Ads are shown on search mobile number list engine search results pages.
Display Network: Your ads are shown on other websites or apps.
Video Ads: Your ads are shown on YouTube.

Shopping Ads: Your product ads are shown on Google Shopping.

Disadvantages of SEM:
The disadvantages of SEM are:

Cost: In SEM, you pay a certain amount of money (CPC) for each click. This price (CPC) depends on the competition of the keyword, the quality of your ad, and other factors. The bid amount for popular keywords can be much higher. As a result, you may have to spend a lot of money to show your ad.