According to a study by Radicati , there are more than 3.6 billion email accounts in the world. This means that there are more email accounts than any other social network. Of these, 91% are checked daily and 74% of users admit that they prefer to receive commercial offers through this means. These 3 data not only demonstrate the importance of using email but also underline its great utility for making effective marketing strategies.
If used within a comprehensive strategy using engaging content, CTAs and landing pages, email marketing will become your best tool to reach your customers. With this tool, you will be able to personalize your communication with each of your prospects to appeal to their interests and achieve better communication.
Let's take an example: You've just opened registration for a new b2c cell phone number list online workshop. You want to give preference to people who attended last year's event, but contacting each person by phone would take a lot of time and effort. Plus, a phone call can be invasive and even uncomfortable.
Instead, a simple segmented email will allow you to deliver all the information you need to the audience you are interested in and will make those people feel special by receiving preferential treatment. This way, you can distribute your news or promotions exactly to those who need them and who are interested in them. With each new lead that registers on your page, you will be creating a really useful contact database since, in one way or another, they have already expressed interest in your products or services.
All the people who follow through with your CTAs and fill out forms on your landing pages will be added to your contact database. You can then manage these contacts with effective, personalized email communication. So, instead of sending a single, blanket email to your entire database, you should send the right message to each person to create an interaction that your prospects will find useful.
