Tested and learned from their own data
Adapted quickly to changes while maintaining their core strategy
Used tools (like AI and editing apps) strategically, not superstitiously
Want to be more strategic about social media in 2025? Read through our 10-step guide to creating a social media strategy that you'll stick to for the whole year.
Just like podcasts, it feels like everyone has a newsletter these days. Brands are using them for audience building, while creators are using them as a premium content product. In the marketing world, every newsletter promises to be a must-have resource for news, expert insight, hands-on advice, and industry trends. But which ones really deliver on that promise?
We subscribed to dozens of newsletters that have appeared on other best-of lists, forums, and LinkedIn roundups (goodbye, inbox zero). Our picks include a few that we've been subscribed to for years, while others are newfound favorites.
The newsletters we chose cover everything from social media marketing, content marketing, product marketing, and SEO to more general digital marketing resources. And for those who want to dive even deeper, we’ve also included a few paid options that are worth the investment.
In total, we found 17 newsletters that stand a cut above the rest based on the following criteria:
Content quality: Each newsletter is well-written, clear, and delivers thoughtful analysis and real advice to help you stay ahead in marketing.
Frequency and recency: All newsletters in this list have been regularly published in 2024, and are delivered at least monthly, ensuring you get timely and relevant insights.
Relevancy: We ensured these newsletters cover both foundational topics and emerging trends across various marketing disciplines.
Uniqueness: Some newsletters are highly curated and easy to digest. Others are narrative and take a few sittings to read. Others are built on fun and original formats. Variety is the spice of life (and your inbox), so we've chose a range of newsletters written in varying formats.
Cost: The majority of these newsletters are free, but we’ve also highlighted a few options that offer free versions with paid upgrades available.
These are the best marketing newsletters, in no particular order:
