Head terms, also referred to as “short tail,” are often one- or two-word search phrases that have no clear intent.
more specific and usually contain more words. With more words in the search query, you can start to get a better idea of the searcher's intent.
Long-tail keywords generally contain germany phone number list three or more words , have a lower search volume , and illustrate a specific situation or search intent.
The easiest way to think about these keywords is through the following graph.
In this example:
Header phrase: "tomato plant" is a high-level query with a high search volume.
Body phrases: “when to plant tomatoes” / “potted tomato plant” show specific intent with lower average search volumes.
Long tail: “when do tomato plant leaves turn yellow” is a very specific query with an even lower search volume.
These are called “long-tail keywords” because they are in the long “tail” that extends to the right of the graph, as the search volume is generally quite low but the potential conversion rate is high , as the query shows a very specific intent.
Generally, as search volume decreases, more long-tail keywords appear and conversion rates increase.
Marketers can optimize their content by pairing long-tail keywords, for higher conversion potential, with head keywords, which have higher volume but much higher SEO and paid competition.
How do you find these high potential keywords? The best way to find long tail keywords on Semrush is by using the Keyword Magic Tool . This tool generates a list of extended search phrases based on the keyword you enter.
For example, let's look at a Keyword Magic Tool report for the keyword "tomato plant". If you have a Semrush account, click here to view this report.
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From here we can see a long list of keywords based on the phrase "tomato plant", ranked in order of search volume.
