In A Coruña, a programme of guided visits to the whatsapp number list Bens wastewater treatment plant has been running for a year . This is a public company whose activity does not have the glamour of the Galician textile giant, the innovation of Google or the universal recognition of Coca-Cola, but which is essential for the well-being of 400,000 residents of A Coruña and its metropolitan area.
The visits, supported by audiovisual and educational material, but above all, by the efforts of the plant managers to disseminate good practices in the management of urban waste, have been a great success.
So, in these times when communication and marketing planning is largely based on online actions and strategies , it is worth remembering the effectiveness of this classic tool: showing in a transparent and first-hand way the good work of our company, our innovative capacity and our daily effort . The simplicity of three words: Come and tell us .
