To calculate your ROI, simply compare the cost of your Facebook efforts (taking into account the money invested and the time spent) to the income that came directly from Facebook. As we said before, a web analytics tool can give you this information.
Having analytics and tracking platforms is vital so that you know exactly how much country wise email marketing list revenue was driven by Facebook. Once you understand your successes or problems on Facebook you will be in a better position to scale up your activities or plan a new strategy. Without the right tools you will never be 100% sure of the effectiveness of the resources you are investing in Facebook.
Now you're ready. You now have the guide to a complete process of attracting clients through Facebook and this concludes this series of articles. What did you think? Was it useful? Write your suggestions in the comments.
