Next, as I mentioned earlier, you should consider using traffic analysis tools such as Google Analytics or SimilarWeb. It is important to focus not only on the number of users visiting the site, but also on traffic indicators such as bounce rate or time spent on the site. This allows you to assess whether the traffic generated on the competitor's site is valuable, and also to indicate areas for optimization on your own site.
In summary, the process of analyzing competitor traffic involves tracking organic and paid traffic, analyzing analytics tools, interpreting traffic data, and identifying competitor strengths and weaknesses.
