This first half of the year has been tough, complex and with more work than in 2015. More and more clients are choosing to invest in Marketing actions and are setting aside budget items for this. We have seen clients of traditional actions investing in Online Marketing for the first time and some who were already carrying out their digital strategy move to Inbound Marketing to generate Leads .
The market is changing, it is nothing new. Every year more technology israel phone number list companies look at their competition and want to be at the same level or surpass them. There are pioneering companies that risk writing a blog and publishing on Social Networks while their competition still has a Flash website (as we were able to see during a recent visit to a client in Seville).
Training for companies to keep their teams up to date has also been a trend in 2016. We have provided training for Marketing and Sales teams in Online Marketing , Social Networks , Online Recruitment through LinkedIn, Inbound Marketing … they see it as an investment with plausible results.
But here we are, writing the summer article like every year. A moment to take a breath and reflect on how the semester has gone and look to the next one with more optimism through the lens of vacations, the beach, the sun and Pokemon GO .
The smartphone game has become the most successful game ever released in the United States, beating the word “porn” in Google searches. Whatever the case, Pokemon GO will be with us during the holidays and we will soon be inundated with new augmented reality mobile games and apps.
It will not be surprising to see the creation of APPs of this style for events or fairs, such as the Mobile World Congress or VMworld Europe 2016, with which you can obtain discounts or be guided by virtual assistants, Virtual Desktop or VDI, among an endless number of possibilities that the imagination can create.
But for those more traditional people who want to share their photos during the holidays, we recommend the usual social networks and applications: Facebook , WhatsApp, Line, Telegram, Twitter, Instagram , Vine , YouTube , Ello or Snapchat . We do not mention LinkedIn because it is a professional network and neither Google+ because it seems that its users are on vacation and never give any sign of life.
