Here are some ways to increase the effectiveness of your Facebook Audience Network placement:
advertise low-cost products , since impulse purchases yield the best results;
promote top-of- the-funnel content , which is likely to get the most clicks ;
create a list of blocked editors that don't appeal to your target audience;
Track impression statistics to get an idea of how many people actually saw your ad.
Open your Ads Manager and click on Brand Safety , an option you will find in the drop-down menu on the left side of the screen, then click on Delivery Reports . Here you will see a drop-down list of all your delivery, including Audience Network ads. Delivery reports will show an estimate of the number of impressions for each URL in a selected time period.
audience network publication reports
To block poorly performing publishers, simply go to Block Lists country wise email marketing list and create a list of apps that are not very interesting for your goal.
Facebook Audience Network: Yes or No?
As mentioned, Facebook Audience Network is a way to expand your reach outside of Facebook by placing ads on third-party mobile apps. It works best when you’ve already had good results with in-feed ads , but want to expand your reach with new audiences.
The advice is to carry out a test only after having obtained excellent performances with standard campaigns and to constantly monitor your ads, eliminating low-quality placements and publishers that lower your chances of success.
nstagram , also in the face of growing concerns about teens' use of social media, has announced new measures for age verification . These days, the platform has decided to test, starting with US users, new options to confirm one's real age: uploading an identity document, recording a video selfie , or sending a request to mutual friends to confirm the year of birth.
Meta announced that the documents will be stored in archives for 30 days before being deleted, while the selfie video recording will be analyzed with a new artificial intelligence process in collaboration with Yoti , which will be able to understand a person's age just from a video.
verify age on instagram
Source: Social Media Today