The current popularity is high, but the industry is set to continue growing at a phenomenal rate and there are no signs of it slowing down, especially as social media platforms continue to evolve and new platforms emerge (the most recent being TikTok), allowing for further opportunities to increase brand awareness through influencer collaborations.
If we also look at the interest free russian number for whatsapp on Google Trends, we can clearly see that this continues to grow:
influencer marketing trends graph
In fact, comparing the growth of interest in influencer marketing with, for example, that of content marketing really shows how important this tactic is:
influencers vs. content marketing interest graph
Influencer marketing works ; if it didn’t, brands wouldn’t continue to invest so much in it. But why should you use it as part of your marketing strategy?
Why You Should Invest in Influencer Marketing
When a company invests in a new marketing channel, there needs to be a clear return on investment, and here are some of the top reasons why you should be using influencer marketing:
Traditional ads are losing their effectiveness , while collaborations with influencers are becoming more and more successful. This is largely due to the fact that consumers prefer social posts to traditional ads and interact with them in a completely different way. A collaboration with an influencer is not perceived in the same way as an advertisement.
People buy from people , and influencer collaborations help you show a human side to marketing and add authenticity to your campaign. We are all becoming immune to advertising, but increasingly receptive to products promoted by influencers we admire.
