Events and company outings are an excellent way to simultaneously improve the bonding experiences between your team members and create some unique content to share on social. Don’t be afraid to think outside of the box with these events.
Explore ideas that encourage teams to step outside of their comfort zones and learn new skills. Fun events and experiences are a great way to generate attention for your brand too.
Have Team Takeovers
A great way to show how much you invest in your team is to let them take home owner database over your social media accounts and blog pages from time to time.
An “account takeover,” where employees take charge of your Facebook and Instagram page, gives them a chance to let their creative side shine through.
If none of your employees are particularly comfortable with taking the lead on your entire content strategy, you could ask groups to get involved instead.
For instance, one week, you might have your marketing teams handle Instagram and share some top tips with your audience. Another week, you might ask your
Let the people who want to get involved with these “takeovers” choose which platforms they feel most comfortable with. Some of your employees might like creating videos, whereas others feel more confident with blogs.
Create the Right Company Culture
Finally, if you want to boost your chances of transforming employees into brand ambassadors, you need to ensure that you have the right company culture.
Culture isn’t just a buzzword anymore but a crucial consideration for employees when searching for the right employment opportunities.
Most of today’s younger team members are more than happy to accept a lower-paying job if they think that it will offer a better cultural fit.
With that in mind, consider your target audience and what kind of things they’ll be looking for in a job with your firm.
Do they like the idea of work/life balance or constant access to new education?
Good company culture will help you to not only attract but retain the best talent for your team. The more comfortable your employees are working with you, the less likely they’ll want to ditch you for a new opportunity.
Create Your Brand Ambassadors
Your employees aren’t just valuable to your business because they bridge the gap between you and your customers. These dedicated professionals can also help you to continue luring the right talent through your door, so your business consistently evolves and improves.
If you haven’t started to work on a brand ambassador program for your company yet, now could be the perfect time to start exploring your options.
